The eCommerce Growth Gap

The operating manual for CEOs and leadership teams to turn eCommerce into a predictable engine of profitable growth.

The Growth Gap is the widening distance between what eCommerce should deliver for your business and what it actually delivers.
But underperformance is rarely a channel, tool, or talent problem. It’s an operating system problem, and this book shows you how to fix it.

I’ve interviewed thousands of eCommerce executives, and the gap between what brands think they need and what actually drives performance is enormous. This book closes that gap. It’s the clearest, most practical operating manual for eCommerce I’ve seen. If every CEO and eCommerce leader read this, my job would be a lot easier, and a lot more brands would be successful.

Harry Joiner
Founder, eCommerceRecruiter.com

Jason earned every insight in these pages the hard way. I’ve watched him do the work, learn the lessons, and turn hard-won experience into a system others can use. This book will help you close the Growth Gap that’s been holding you back.

Chris Johnson
Chief Digital Officer, Allstate

This book explains eCommerce in a way leadership teams can understand, govern, and scale. I’ve seen Jason close the Growth Gap more than once, in different businesses, with different teams and different challenges. This isn’t luck. It’s a repeatable approach.

Trip Randall
President & CEO, Superfeet

The Book

This is not tactics, hacks, or another marketing playbook.
It’s economics, operating discipline, and system design for durable profitable growth. You get:

  • A practical operating system for profitable eCommerce growth

  • A diagnosis of why eCommerce stalls in mid-market brands

  • A leadership model for governance, accountability, and execution

  • A framework for aligning economics, resources, and decision-making

Who It's For

This book is written for leaders at mid-market consumer brands where eCommerce growth is stalling, CAC is rising, and execution is chaotic.

  • CEOs and founders

  • Boards and PE value creation teams

  • Presidents, GMs, and senior operators

  • Heads of eCommerce, Marketing, and Digital

Growth Gap Symptoms

  • CAC is rising and efficiency is harder to recover

  • Margin is compressing and forecasts are unreliable

  • Teams are busy, but execution stays chaotic

  • Planning is inconsistent and priorities change weekly

  • Performance depends on heroics, not a system

If this feels familiar, these are not channel problems. They’re operating system problems.

The Core Idea

Most eCommerce underperformance isn’t a talent, spend, or platform problem.
It’s a systems and governance problem that compounds over time, until the business can no longer execute cleanly or predictably.
This book shows you how to:

  • Identify the constraint that’s actually limiting growth

  • Rebuild decision-making and accountability

  • Create durable, repeatable performance

Get the Book

Available in hardcover, paperback, and Kindle.

Executive Growth Gap Diagnostic

A short diagnostic designed for CEOs and operators. You’ll receive a scored executive summary with the highest-leverage fixes, including:

  • an overall Growth Gap score

  • your primary constraint (what’s limiting performance)

  • the operating risks most likely to compound

  • recommended next moves

Prefer a conversation?
Request an Executive Debrief.

About Jason Pawloski

Jason Pawloski is an eCommerce operator and advisor to mid-market consumer brands.He is the co-founder of Arcadia Digital and works with leadership teams to build eCommerce-forward strategies and durable, profitable growth.Clients include brands across footwear, apparel, health and wellness, and sporting goods.

For leadership teams, offsites, and portfolios, Baywood Press offers bulk pricing.

Published by Baywood Press, New York, NY
© Jason Pawloski. All rights reserved.